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BELTRONICS Releases New RX45 Custom Installed Radar Detector

BELTRONICS announces the release of its newest product, the new RX45™ Custom Installed Radar and Laser Detector. The RX45 installs in dramatically less time with fewer components and offers time and cost savings to dealers and customers.

West Chester, OH March 31, 2010 -- BELTRONICS, designer of the best performing radar and laser detectors in the world, announced today the release of the RX45™ Custom Installed Radar and Laser Detector. The new RX45™ Custom Installed unit is a quick-install, fully integrated, completely hidden radar detector system. RX45™ installs in dramatically less time with fewer components than other integrated radar detectors and offers a significant cost savings to customers as compared to competitor systems. The reduced installation parts count allows increased revenue opportunities for car dealers.

BELTRONICS RX45
BELTRONICS New RX45 Custom Installed Radar Detector
"Based on BELTRONICS class leading performance, the RX45™ Custom Installed Radar Detector is the modern, fully integrated detection system designed for astute drivers," said John Larson, BELTRONICS President and CEO. "The custom installed RX45™ provides protection against all radar and laser threats in a seamless, built-in package and includes a discreet display that keeps drivers precisely informed without being intrusive," said Larson.

The new RX45 radar detection system is based on the BELCTONICS Professional Series radar detector platform. The Professional Series detectors have been named as 'the World's Best' performing radar detector by 3rd party independent reviewers and have won multiple 'shootouts' including performance tests by Motor Trend, Popular Mechanics, Forbes, RadarBusters.com and RadarTest.com. "We designed the RX45™ radar detector with our dealers in mind by providing BELTRONICS world class leading performance at a dramatic cost and installation savings," said Dave Smidebush, BELTRONICS Vice-president of Marketing. "The RX45 addresses the major initiatives of giving both our customers and our dealers a more effective installation solution for the world's best performing custom installed radar detectors," he added.

The RX45™ Custom Installed Radar and Laser Detector adds to BELTRONICS' radar detector patent leading role. Known for effective radar detector innovation, BELTRONICS created the new RX45™ custom installed radar detector to address car dealer concerns about allocating scarce shop time and labor resources for performing a complex accessory installation, like a custom installed system. The RX45™ is a 'quick install' custom unit that combines traditional connectors, cables and previously separated functionality into a compact, reduced component and connection system. "By creating an easy to install accessory that reduces cost to the customer, we have increased dealer opportunities significantly," said Smidebush.

The RX45™ Custom Installed Radar Detector begins shipping this month - prices start at just $799.95 installed. The RX45™ base system is upgradeable to include BELTRONICS Laser Shifting System, which provides the ultimate laser protection. For more information on the new RX45™ Custom Installed Radar and Laser Detector visit BELTRONICS.com or call direct at 800-737-9393.

About BELTRONICS
BELTRONICS Inc. is the leading manufacturer of high-performance radar and laser detectors. BELTRONICS manufactures products under the BELTRONICS, Pro Series, STi Driver and Vector brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513-870-8500