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Beltronics :: Help for Holiday Gift-Giving Shoppers – BELTRONICS Launches National 'Holiday Drive Event'

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Help for Holiday Gift-Giving Shoppers – BELTRONICS Launches National 'Holiday Drive Event'

BELTRONICS, manufacturer of the world’s best radar detectors, announced its national Holiday Drive Event for the 2010 holiday shopping season.

West Chester, OH November 24, 2010 -- BELTRONICS, maker of the world's best performing radar and laser detectors, announced a nationally synchronized Holiday Drive event for the 2010 holiday shopping season and will operate in union with BELTRONICS distributors, dealers and in-house direct sales. "Our goal with the 'Holiday Drive Event' is to educate consumers about gifts that help them or their loved ones stay protected throughout the year," said Dave Smidebush, BELTRONICS Vice-president of Marketing. "By continually raising awareness of our industry leading products, we are helping more and more drivers understand that BELTRONICS performance rules," he added.

The BELTRONICS Holiday Drive Event will feature BELTRONICS world class radar detectors in educational marketing communications. BELTRONICS will be showcasing their premium windshield mount models including: the award winning Pro Series GX65, the Pro Series RX65; the Vector Series 995; and the stealth STi Driver.

Holiday Drive Event
The Holiday Drive Event is active and will run through Sunday, January 16, 2011. "Our coordinated national marketing campaign is ideally timed to bring awareness to BELTRONICS products during the key holiday shopping and gift-giving season," said Smidebush. "A majority of purchases will be accompanied by gift boxes for giving, free accessories and free shipping all in time for the holidays," he added. BELTRONICS is using multiple channels including internet, email and point-of-sale advertising to communicate the holiday offers.

"Ticketing possibilities always exist, especially during the busy holiday season. BELTRONICS products help drivers be aware and stay alert at all times," said John Larson, BELTRONICS CEO and President. "Our detectors can help protect drivers from unwanted tickets all year long," he added.

Holiday Drive Event free gifts are available on qualifying product purchases from BELTRONICS and participating retailers and will include a free accessory package consisting of BELTRONICS SuperCup windshield mount and a combo accessory SmartCord (combination straight and coiled cord), a $50 retail value. As a bonus, BELTRONICS will include gift boxes (for select products) and free shipping. Customers will also be informed of BELTRONICS no-risk test drive policy, which typically allows drivers to use new BELTRONICS radar detectors for up to 30 days, extended for holiday purchases through the end of January 2011. BELTRONICS will also include their detector trade-in program along with the Holiday Sales promotion.

For more information on the Holiday Drive Event and BELTRONICS products including the BELTRONICS Pro Series GX65 radar and laser detector or the BELTRONICS STi Driver, the world's first 'electrically invisible' radar detector for professional drivers, call 1.888.837.2678 or visit online at BELTRONICS.com.

About BELTRONICS and ESCORT, Inc.
BELTRONICS is a major brand under the ESCORT name who is the leading manufacturer of high-performance radar and laser detectors. BELTRONICS manufactures products under the STi DRIVER, BELTRONICS and Vector brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513-870-8500